Inspired by the convenience and look of protein powders, shakes, and pre-workout, Ripped Rice offers a preportioned meal base of rice along with microwave safe disposable containers. This allows for quick cooking and hassle frree cleanup while on the go. Simply microwave, add your protein, and recycle.The Type was chosen to imitate protein powder packaging and other gym related products. The sans serif was chosen for its impact, but with Ripped Rice being a product used outside of the gym it should have a more relaxed feel than other gym products which is why the corners have been rounded. 

The  counters in the ”R” have been replaced with a rice grain as a hidden element that can be discoverd. Comparing Ripped Rice to other products in the rice isle, similarity is seen through the blue and red color pallets, with ripped rice setting itself apart by shifting to a more energetic orange and bolder type.

Using the orange on an endcap display the visibility is substantially increased in the isle.  







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